New Retail Openings Signal Growing Commercial Demand
National retail brands do not open locations in towns they consider stagnant. When McAlister's Deli and Five Below choose Paris, they are responding to real consumer traffic and population data.
Paris's Lamar Avenue corridor has seen a wave of new retail activity in 2025. McAlister's Deli, the fast-casual sandwich chain, opened at 3598 Lamar Avenue in the Paris Towne Center in May 2025, taking over the former Schlotzsky's location. Around the same time, Five Below, the national discount retailer, celebrated the opening of its new store at 3510 Lamar Avenue in the Towne Center.
These are not isolated events. They reflect a pattern of national and regional brands identifying Paris as a market with sufficient population base, disposable income, and traffic counts to support new locations. The Lamar Avenue corridor, anchored by Brookshire's, Walmart Supercenter, and Paris Towne Center, has consistently drawn foot traffic that supports retail density.
The retail pipeline
Local economic development officials continue to work on matching entrepreneurs and brands with commercial opportunities throughout the city. The historic downtown square remains active with small businesses, restaurants, and services. City leadership has emphasized the importance of filling available commercial space and supporting both independent and franchise operators in the market.
The pattern matters for commercial property owners. National retailers conduct extensive demographic and traffic analysis before committing to a location. Their presence validates the market and often triggers additional investment from complementary businesses. A new restaurant across the street from a Five Below, a coffee shop near a deli, a medical office near a pharmacy cluster, these adjacencies are not accidental. They are the natural result of retail gravity.
What it means for 1905 E Price St
The property at 1905 E Price St sits between the Lamar Avenue retail corridor and the medical district near Paris Regional Health. The growing commercial activity along Lamar Avenue increases the visibility and accessibility of properties in the surrounding blocks. As retail traffic grows, so does the value of locations with dual road frontage and flexible commercial zoning, exactly what this property offers.
For investors considering multi-family conversion, co-working, or medical flex space, the retail expansion is a direct complement. Tenants and employees in new commercial developments need housing, services, and workspace nearby. Paris is building that ecosystem, one opening at a time.
Source: MyParisTexas, "McAlister's Deli to open in Paris in May 2025 in old Schlotzsky's location," 2025. The Paris News, "Five Below to celebrate opening of new store in Towne Center," 2025.
Visit
See the corridor for yourself.
Drive Lamar Avenue at lunchtime and you will understand the traffic. Then walk the property and see how it connects to the retail energy around it.
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